📌 Key Highlights & Quick Takeaways:
- Saudi Minister of Tourism Ahmed bin Aqeel Al-Khatib has inaugurated the Saudi Land Pavilion at the World Travel Market London 2026.
- According to the Saudi Press Agency, the chief executive of the Saudi Tourism Authority, Aqeel Al-Sheibani, and representatives of 37 instit.
- The three-day event will see public and private sector partners interact with international tour operators, airlines and travel distributors.
Saudi Minister of Tourism Ahmed bin Aqeel Al-Khatib has inaugurated the Saudi Land Pavilion at the World Travel Market London 2026.
According to the Saudi Press Agency, the chief executive of the Saudi Tourism Authority, Aqeel Al-Sheibani, and representatives of 37 institutions of the Saudi tourism sector were also present, which aims to bring the growing tourism opportunities in the kingdom to the world.
The three-day event will see public and private sector partners interact with international tour operators, airlines and travel distributors. Its aim is to introduce new tourist experiences to places like Jeddah, Al Ala, Red Sea and Amala to boost tourism in the Kingdom.
Saudi Minister of Tourism Ahmed Al-Khatib said that "Saudi tourism has proved its stable position at the global level this year." During the first half of this year, about 6.12 million tourists came to the kingdom, which is about one percent more than the same period last year, while the volume of tourism expenses reached 151.9 billion riyals.
The tourism minister vowed that Saudi Arabia will continue its efforts to achieve the target of hosting 150 million tourists annually by 2030.
